I'm Narmadha — crafting user-centred experiences for 0→1 startups, B2B ecosystems, and B2C products. 3+ years of turning complexity into clarity.
Each project grounded in research, empathy, and a relentless focus on the user.
End-to-end product design for an EV home charging platform — from research sprints and journey maps to a polished, shippable UI system.
Reimagining how families find missing persons — humane, efficient, hopeful.
Redesigning key telecom flows to reduce friction and boost B2C customer retention.
Inclusive design — accessible experiences, no exceptions.
Identity, palette, collateral.
Exploratory projects in brand identity, packaging, and editorial design.
Fluent in AI-assisted workflows, prompt engineering, and designing interfaces where human intent meets machine intelligence.
Design systems and B2B flows used by millions at SAP.
LLM UIs, copilot flows, streaming states — human-first.
Prompts as design tools — research, ideation, content.
Blank canvas to shipped — startups to global ecosystems.
Research → wireframes → polished UI. End-to-end.
Systems, journeys, and the spaces between touchpoints.
Visual language that holds together across every surface.
Agentic flows, trust patterns, and the new grammar of intelligent interfaces.
I'm Narmadha — a UX Designer at SAP with a deep belief that great design is never just about aesthetics. It's about empathy: understanding who you're designing for and why it matters to them.
3+ years designing user-centred experiences for 0→1 startups, B2B ecosystems, and B2C products. I work fluidly across AI-assisted design workflows, prompt engineering for design tasks, and complex product challenges where empathy is the only real differentiator.
Currently at SAP designing enterprise products for global scale — and always open to freelance collaborations that push the craft forward.
"Building empathy-driven products that engage, empower, and equitize — one thoughtful decision at a time."